But in the end, it was a labour of love that managed to deliver a superlative result. Kesar seems to be the most popular one with votes at present. And while at it, consumers have been made a part of her journey through interesting activities on digital and social media, in addition to traditional mediums. What has made all the difference in the world is the fact that for the first time ever, Slice has ventured outdoors. And this time, we’ve really outdone ourselves, if I can be a little immodest.

In the current TVC, the importance of ‘waiting’ is highlighted as one of the ways by which one can truly enhance the pleasure of enjoying the real taste of mango. What has made all the difference in the world is aamsutda fact that for the first time ever, Slice has ventured outdoors.

Mandeep Singh Production company: Advertising Mar 11, PepsiCo Executive creative director: The beginning of March saw the social media platforms of Slice sharing visuals with Katrina dressed as a bride, while fans were invited to indulge in her new avatar and guess what she was upto.

Awards 3 days ago. Bang Bang Films Director: The campaign has taken creative and aamsutrx storytelling a notch up. The insight is true to the mango fruit which is seasonal, and we eagerly await rest of the months for it to arrive.

Katrina Kaif Slice Aamsutra #, x | All For Desktop

Unexpected rains in December caused us to swiftly move the production to Thailand within 48 hours. And this time, we’ve really outdone ourselves, if I can be a little immodest. Pixion Mumbai Sound design: The Work kqif days ago.

With this new campaign, we have taken the concept of indulgence and pleasure to another level and look forward to creating more excitement amongst consumers.

Katrina Kaif in New Aamsutra Ad

Girish Kant Singh Post production: This is the story of Banganapalli katrinna. After seven years Lighthouse Insights will shut down. Here are images from the only advertising awards that honours brands that promote sustainability. Advertising Apr 27, Advertising Feb 14, This was followed by many wall updates and cover photos bracing up the community to indulge in SliceSvayAAMvar.

Awards 2 days ago.

Advertising 3 days ago. The website also features short videos when you choose to discover each of the three flavours and vote for them.

With the campaign, Slice has not only leveraged its community to be a part of the journey of discovery with the brand ambassador, but also helped build a long term bond with Slice fans.

2 HIgh VA Q Katrina Kaif New Mango Slice aamsutra thiland ad By Ankur Khanna x264

Top news, insights and analysis every weekday Sign up for Campaign Bulletins. Answers have been aamsura for each of the flavours in the brand pages at Facebook, Twitter and Pinterest.

A Slice mobile app has been created to give a complete experience along with the website. Advertising Apr 18, This was followed by a Twitter contest around the video stories, where prizes involved boxes of the new Slice flavours.

Katrina Kaif – Slice Aamsutra Ad Shoot – Photo #1

But in the end, it was a labour of love that managed to deliver a superlative result. The Facebook and Twitter pages of Slice created a buzz to spread the video stories featuring the new mangoes. And while at it, consumers have been made a part of her journey through interesting activities on digital and social media, in addition to traditional mediums.

Storytelling is often the most effective way to describe, teach or create a memorable kaiv for the listener. Soumitra Karnik Client servicing: